Monday, February 27, 2017

Week 7 - RJEA and Piece Maker Logos

RJEA Logo 1
 RJEA Logo 2

 Piece Maker Logo 1
Piece Maker Logo 2


Craft: To create these four logos I used a variety of tools, but once again the pen tool was the most prevalent one. Aside from using the pen tool I also used both selection tools to move objects and specific paths and anchor points around. I did need to create certain shapes like circles and rounded rectangles for these logos, so I used the eclipse and rounded rectangle tools. Another key tool that I used was the type tool to create the words.

Composition and Concept: 

RJEA Logo 1: The concept behind this logo was simple, I wanted to give a simple logo type look. I was trying to play it safe for my first logo, nothing too fancy. I decided to design this logo within a circle. Then I created another circle within that circle so that I would be able to have a black thick black outline. This is something that I really like doing because it makes the logo itself standout. I then create a smaller circle within. The I used the pen tool to create the box inside the circle. I had a bit of trouble with this because I had to make the box align properly with the circle in order to not have problems with a little space showing a different color. For the words I used a different font for the RJAE in the middle because I wanted it to stand out from the rest. For the words that go around the circle I struggled a bit to find how to arc them but I ended up find it. I also had to rotate two of them also used the transform tool for that.

RJEA Logo 2: For this logo I wanted to give it a completely different look. No longer in a circle and with the main letters, RJEA, running in a different direction which is why I decided to do them diagonally. I wanted those letters to be the first thing to grab the attention, so that's why I ran it across the logo. I had a bit of trouble doing this so I decided to just place them individually. To create this logo I used the rounded rectangle tool in order to create a black border. I used the rounded rectangle tool to create the outside square and in which I would put the words around. I then created the second square within with the same tool in order to create a border where I would put those words. I used different fonts to create a distinction between the outside words and RJEA.

Piece Maker Logo 1: For the Piece Maker logo I wanted a simplistic look. I started by using the rounded rectangle tool to create one rectangle and I created a second one within. I the wanted to create something that would somewhat resemble the actually piece maker, with a focus on the blade. So I created those shapes that surround "piece maker" and I did it with the pen tool. Since I wanted the word and the shapes to stand out I made them white with a dark blue background to create a good contrast.

Piece Maker Logo 2: I also started this logo off by using the rounded rectangle tool and I created the same shapes around "piece maker". One of the differences is the font. I used a sawblade font on the first letter of each word to give it more of that blade look. For this logo I also decided to a border that looked like a blade and I created it by using the pen tool. I did have issues getting the whole border to be exactly the same, but I does not look bad at all. The only issues that I later found with this is that the border draws attention from the actual name, so that is something I would change.
 

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